[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gareno.cz\/proc-jsou-reklamni-spoty-politicky-stran-mnohdy-tak-absurdni\/#Article","mainEntityOfPage":"https:\/\/www.gareno.cz\/proc-jsou-reklamni-spoty-politicky-stran-mnohdy-tak-absurdni\/","headline":"Pro\u010d jsou reklamn\u00ed spoty politick\u00fd stran mnohdy tak absurdn\u00ed","name":"Pro\u010d jsou reklamn\u00ed spoty politick\u00fd stran mnohdy tak absurdn\u00ed","description":"Poka\u017ed\u00e9, kdy\u017e se bl\u00ed\u017e\u00ed volby, a\u0165 u\u017e jak\u00e9koliv, si m\u016f\u017eeme b\u00fdt jisti, \u017ee se politici pokus\u00ed zaujmout potenci\u00e1ln\u00ed voli\u010de prakticky v\u0161emi mo\u017en\u00fdmi zp\u016fsoby, a to v\u010detn\u011b nejr\u016fzn\u011bj\u0161\u00edch propaga\u010dn\u00edch vide\u00ed. Na nich se obvykle z\u00e1bavnou formou sna\u017e\u00ed uk\u00e1zat, pro\u010d by lid\u00e9 m\u011bli volit pr\u00e1v\u011b je. Na tom by samoz\u0159ejm\u011b nebylo nic \u0161patn\u00e9ho, a vcelku jde o […]","datePublished":"2024-08-29","dateModified":"2024-08-29","author":{"@type":"Person","@id":"https:\/\/www.gareno.cz\/author\/#Person","name":"","url":"https:\/\/www.gareno.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/65248d4269af31fa3fa693ee3fd479d0960b985d370ed586e59378332be7a3ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65248d4269af31fa3fa693ee3fd479d0960b985d370ed586e59378332be7a3ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gareno.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gareno.cz\/wp-content\/uploads\/politika1_10_4.jpg","url":"https:\/\/www.gareno.cz\/wp-content\/uploads\/politika1_10_4.jpg","height":0,"width":0},"url":"https:\/\/www.gareno.cz\/proc-jsou-reklamni-spoty-politicky-stran-mnohdy-tak-absurdni\/","about":["Politika"],"wordCount":419,"articleBody":"Poka\u017ed\u00e9, kdy\u017e se bl\u00ed\u017e\u00ed volby, a\u0165 u\u017e jak\u00e9koliv, si m\u016f\u017eeme b\u00fdt jisti, \u017ee se politici pokus\u00ed zaujmout potenci\u00e1ln\u00ed voli\u010de prakticky v\u0161emi mo\u017en\u00fdmi zp\u016fsoby, a to v\u010detn\u011b nejr\u016fzn\u011bj\u0161\u00edch propaga\u010dn\u00edch vide\u00ed. Na nich se obvykle z\u00e1bavnou formou sna\u017e\u00ed uk\u00e1zat, pro\u010d by lid\u00e9 m\u011bli volit pr\u00e1v\u011b je. Na tom by samoz\u0159ejm\u011b nebylo nic \u0161patn\u00e9ho, a vcelku jde o dobrou formu propagace, probl\u00e9m v\u0161ak je, \u017ee kvalita t\u011bchto spot\u016f je \u010dasto velmi n\u00edzk\u00e1. Samoz\u0159ejm\u011b to souvis\u00ed s\u00a0t\u00edm, o jak\u00e9 volby jde. Ni\u017e\u0161\u00ed kvalitu najdeme mnohem \u010dast\u011bji nap\u0159\u00edklad u krajsk\u00fdch voleb \u010di voleb do obecn\u00edch zastupitelstev, ne\u017e u t\u011bch parlamentn\u00edch \u010di sen\u00e1tn\u00edch.Zde jsou d\u016fvodem finance, kdy si strany prakticky v\u0161e d\u011blaj\u00ed samy, a mezi \u010dleny se obvykle nenajde nikdo, kdo by m\u011bl pon\u011bt\u00ed, jak by takov\u00fd volebn\u00ed klip m\u011bl vypadat. V\u00fdsledek pak sleduj\u00edc\u00ed sp\u00ed\u0161e pobav\u00ed, ne\u017e aby je p\u0159esv\u011bd\u010dil o tom, \u017ee dan\u00fd kandid\u00e1t je tou spr\u00e1vnou volbou. Ov\u0161em i u parlamentn\u00edch voleb, a\u0165 u\u017e do na\u0161eho \u010di evropsk\u00e9ho parlamentu, m\u016f\u017eeme mnohdy naj\u00edt skute\u010dn\u00e9 perly. A to mnohdy i u zaveden\u00fdch stran, dlouhodob\u011b funguj\u00edc\u00edch stran, kter\u00e9 zrovna nouzi o pen\u00edze nemaj\u00ed. I tady jde ale p\u0159edev\u0161\u00edm o finance, hlavn\u011b tedy o to, \u017ee strany cht\u011bj\u00ed co nejv\u00edce u\u0161et\u0159it. Op\u011bt tak nenajmou \u017e\u00e1dn\u00e9ho marketingov\u00e9ho specialistu, p\u0159\u00edpadn\u011b vezmou toho nejlevn\u011bj\u0161\u00edho.V\u00fdsledek tomu samoz\u0159ejm\u011b odpov\u00edd\u00e1. Samoz\u0159ejm\u011b, nemus\u00ed to b\u00fdt v\u017edycky pen\u00edze, co v\u00fdsledek pokaz\u00ed. N\u011bkdy se jednodu\u0161e po\u017eadavky a p\u0159edstavy strany o tom, jak by m\u011bl klip vypadat, zkr\u00e1tka s\u00a0marketingovou kampan\u00ed p\u0159\u00edli\u0161 neslu\u010duj\u00ed. Pokud nap\u0159\u00edklad p\u0159edseda strany trv\u00e1 na tom, aby tam bylo ur\u010dit\u00e9 heslo, p\u0159\u00edpadn\u011b aby tam byl ur\u010dit\u00fd motiv, pak jej tam zkr\u00e1tka marketingov\u00fd specialista mus\u00ed zapracovat, a\u0165 u\u017e se tam hod\u00ed \u010di nikoliv. Je v\u0161ak pravdou, \u017ee v\u00a0naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jsou doslova ot\u0159esn\u00fdm v\u00fdsledkem vinny pen\u00edze, kter\u00e9 strana bu\u010f nem\u00e1, nebo je nechce takto investovat. A to je \u0161koda, nebo\u0165 p\u0159i lep\u0161\u00edm financov\u00e1n\u00ed by mohly vzniknout, kdy\u017e ne dobr\u00e9, tak alespo\u0148 zaj\u00edmav\u00e9 klipy.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d jsou reklamn\u00ed spoty politick\u00fd stran mnohdy tak absurdn\u00ed","item":"https:\/\/www.gareno.cz\/proc-jsou-reklamni-spoty-politicky-stran-mnohdy-tak-absurdni\/#breadcrumbitem"}]}]